Quick-Step Floors Cycling Team – the most winningest squad of the past five years – launched its new jersey, a predominantly blue one, although in a lighter tone than the one of 2016. In addition to that, the sleeves are turning white, thus making the kit much easier to get spotted in the peloton. Blue and white, the two colors that stirred emotions throughout time, were incorporated also in the 2003 kit, when the team managed by Patrick Lefevere made its debut on the big scene.
Produced by Vermarc Sport, the new jersey of Quick-Step Floors Cycling Team will be even more visible in the bunch from an aerial view, and will see the main sponsor take center stage on both front and back of the jersey, as well as on the side panels; Lidl will continue to feature on the sleeves, together with janom and crivit PRO, but will also be visible from the front, on the lower half.
On the back, Peugeot, Specialized and Latexco (which keeps its place on the collar and on the upper chest) will be represented. Back to the front, right under the logo of Vermarc Sport, the jersey will be adorned with the UCI World TTT Champions logo, a reminder of the team’s emphatic and record-breaking victory in October last season. Staying in tone with the jersey, also the shorts are also blue, with Quick-Step Floors, Lidl, Latexco and Specialized all present there.
Official video: https://www.youtube.com/watch?v=DiFe70OT7WM